Here's the lead:
One of the most famous experiments in cognitive psychology (pdf) involved a person in a gorilla suit walking through a basketball game between two teams of players, one dressed in white, the other in black. Told to count passes between the players in white, most people who watched a video of this scene completely failed to notice the gorilla.more at: http://bps-research-digest.blogspot.com/2012/07/introducing-inattentional-deafness.html
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